Why Cosmetic Self-Care Isn’t Just for Women

Cosmetic self-care is a massive market, and today, it isn’t just for women. Men all over the world enjoy the benefits of looking good to feel great, and you can too. As there is no longer a stigma attached to male grooming, there is a booming market with a massive global target audience.

Men Like to Look Good Too!

While beauty, style, and grooming were once thought of as female-only pursuits, it has become normalized for men today. All over the world, men are taking control of how they look on the outside to feel great inside. From skincare routine to booking a beard transplant, men enjoy looking and feeling just as good as women, and cosmetic enhancements are known to boost male confidence, too. As a result, there is no longer a stigma with the well-groomed man.

Male Grooming is a Booming Market

Marketing of beauty and grooming products was once almost exclusively geared towards women. Today, there are entire lines of products aimed at men’s cosmetic health. L’Oréal is a perfect example that offers male formulas of products typically aimed at women. Exfoliating scrubs, undereye roll-ons, and nailcare creams are good examples. Turning the societal narrative upside down has created a global market for men’s grooming that is getting bigger.

Cosmetic Self-Care is Great for Mental Health

The Global Wellness Institute found that 95% of modern men are taking a proactive approach to their own mental health through self-care. It is well known that self-care plays a critical role in overall wellness, including physical and mental, with many practical applications that help men:

• A skincare routine, grooming, and styling are therapeutic and almost like meditation.
• Styling yourself well boosts confidence and positively impacts your social interactions.
• Caring for yourself shows a certain level of self-respect and increases your self-worth.

There’s a Male Target Audience

Many brands were slow to market cosmetics towards men, but have now ramped up global efforts after seeing that they were potentially halving profits. The male audience for grooming is no longer stigmatized, as it once was. For instance, men who looked after themselves were once seen as belonging to the gay community. Today, professional athletes such as soccer players and MMA fighters are keen to become the face of lucrative brands that appeal to men.

Well-Being is a Universal Concept

No one gender has a monopoly on how to feel good. The concept of personal well-being is universal, and the benefits are there for all to share. In fact, couples can become closer by sharing routines and engaging in wellness activities together. Grooming, yoga, and massage are just a few popular examples. Being happy and healthy in your own skin is a human right that not everyone takes seriously; however, even as a man, you won’t regret investing in yourself.

Summary

The fact is that men like to look good, too, which is why cosmetic self-care is no longer just for the ladies. Of course, there are also mental health benefits that come with looking good, which is why the entire concept is universal and applies to men just as much as it does to women.