Bluey’s First Mobile Game BLUEY: LET’S PLAY! is Now Available!

Bluey has officially entered the mobile gaming world with her first-ever mobile game; Bluey: Let’s Play.

The game, developed by Budge Studios through a partnership with BBC Studios, is available on the Apple App Store, Google Play, and the Amazon Appstore. The game itself is free to download, but required a $9.99 monthly subscription to unlock all the characters, levels and features.

You can check out the launch trailer for Bluey: Let’s Play below, which should help you get a feel for what to expect:

Stephen Davies, Managing Director, Consumer Products & Licensing, BBC Studios, said of the news: “I’m delighted that BBC Studios is partnering with Budge Studios on this exciting venture, bringing Bluey and the Heeler family into our gaming portfolio, giving fans around the world the opportunity to enjoy this fun interactive app gaming experience.”

You can read the entire press release from BBC below:

BBC Studios have partnered with Budge Studios to launch the first-ever Bluey mobile app game, “Bluey: Let’s Play” which will be available at the Apple App Store, Google Play and Amazon Appstore from 15th August 2023.

“Bluey: Let’s Play” is based on the Emmy and BAFTA Award-winning global TV show that follows Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Like every kid her age, the thing Bluey likes to do best is play games. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways bringing her family and the whole neighbourhood into her world of fun. Bluey showcases the joyful simplicity that can be found in families, by bringing to life how children learn and grow through play.

Bluey’s Heeler family home comes alive in this exciting interactive app gaming experience, packed with amazing things to see and do. Navigating through every room allows players to join in with making food, playing with toys, making music and so much more. Everything is interactive and responds to your touch. Make up your own stories as you go, just like Bluey!

The whole family can engage in story-driven episodic gameplay with activities inspired by fan favourite moments from the series such as “Keepy Uppy” and “Chattermax”. Players can also revisit favourite moments, discover hidden surprises, interact with beloved characters, play with Bluey and her friends, while exploring the world of Bluey.

“Bluey: Let’s Play” is free to download and gives free access to locations such as the kitchen and backyard, as well as characters Bingo and Bluey. Paid subscribers will be given access to more characters and locations such as the Heeler living room, playroom and bathroom, with extra rooms launching later in the year.

Stephen Davies, Managing Director, Consumer Products & Licencing, BBC Studios said: “I’m delighted that BBC Studios is partnering with Budge Studios on this exciting venture bringing Bluey and the Heeler family into our gaming portfolio, giving fans around the world the opportunity to enjoy this fun interactive app gaming experience.”

Henrietta Hurford-Jones, Commissioner & Executive Producer of Bluey for BBC Studios Kids & Family said: “We’re very excited to be bringing the official Bluey mobile app game to our audiences across the globe. The whole family will love seeing the Bluey Heeler home come alive in this exciting interactive game while having the chance to explore the fun world of Bluey.”

Mike Elman, Co-CEO/Founder Budge Studios said: “As huge fans of the show ourselves, we’re excited to bring Bluey to life on mobile devices for the first time ever. We think kids and fans of the show will love the interactive gameplay and creating their own stories in the Bluey universe.”

Since bursting onto TV screens in Australia in 2018 Bluey, produced by Ludo Studio and jointly commissioned by BBC Studios Kids & Family and ABC Children’s has enjoyed a plethora of critical success at home and aboard. The show recently won a 2022 BAFTA Children & Young People Award in the International category and picked up its fourth consecutive AACTA Best Children’s Programme award to add to an International Emmy and numerous awards for craft and production around the world.

A ratings hit, Bluey is the #1 children’s show in Australia and the #1 rated show on CBeebies in the UK.

About Bluey

Loved by both parents and kids, Bluey is a global phenomenon and the most-watched series ever on ABC iview. In June 2019, BBC Studios struck a global broadcast deal with Disney to premiere Bluey in all territories outside Australia, New Zealand and mainland China.

The home-grown animated series has enjoyed critical success in Australia and globally, winning a Logie Award for ‘Most Outstanding Children’s Program’ in 2019 and 2022 as well as an International Emmy® Kids Award in the Pre-school category in 2020. Over 5 million Bluey books have been sold in Australia and Bluey The Album debuted on the ARIA album charts at #1 – the first ever children’s album to top the ARIA chart. Bluey has also taken out the Australian Toys Association’s Preschool License of the Year award four years running.

Bluey is produced by the Emmy® award-winning Ludo Studio for ABC Kids and is co-commissioned by ABC Children’s and BBC Studios Kids & Family. Both series received production support from the Australian Government through Screen Australia, and Queensland Government through Screen Queensland.

About BBC Studios

BBC Studios is a commercial subsidiary of the BBC Group with sales of £2.1 billion (2021/22: £1,630 million). Able to take an idea seamlessly from thought to screen and beyond, the business is built on two operating areas: the global Content Studio, which produces, invests and distributes content globally and Channels & Streaming, with BBC branded channels, services and joint ventures in the UK and internationally. Around 2,500 hours of award-winning British programmes are made by the business every year, with over 80% of total BBC Studios revenues coming from non-BBC customers including Discovery, Apple and Netflix. Its content is internationally recognised across a broad range of genres and specialisms, with brands like Strictly Come Dancing/Dancing with the Stars, Top Gear, the Planet series, Bluey and Doctor Who. is BBC Studios’ global digital news platform, offering up-to-the-minute international news, in-depth analysis and features.

About Budge Studios

Budge Studios was founded in 2010 with the mission to entertain and educate boys and girls around the world, through innovation, creativity and fun. Its high-quality app portfolio consists of original and branded properties, including Bluey, PAW Patrol, Barbie, Thomas & Friends, Transformers, My Little Pony, Strawberry Shortcake, Caillou, The Smurfs, Hello Kitty and Crayola. Budge Studios maintains the highest standards of safety and age-appropriateness and has become a global leader in children’s apps for smartphones and tablets.

About Ludo Studio

Ludo Studio is a BAFTA, multi-Emmy® and Logie award-winning Australian studio that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere.

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