The Indianapolis Colts have debuted an update to their look for the upcoming 2020 season, including a new secondary logo, that pays homage to their home state of Indiana.
“The Horseshoe remains our most iconic and timeless mark, worn by some of the greatest players in NFL history and loved by some of football’s greatest fans, Colts Nation,” Colts’ vice chair and owner Carlie Irsay-Gordon said in a statement. “These new logos — particularly our new Indiana logo — honor our rich history, cement our real and lasting connection to Indiana, and embrace the exciting future that lies ahead.”
The Colt’s horseshoe logo has been around for 67(!) years, while this new secondary logo has the outline of Indiana cared out of the center of the C, which matches with the new, wider wordmark that the franchise will now be using.
Honoring our past. Always evolving. pic.twitter.com/BBWqIG7p6p
— Indianapolis Colts (@Colts) April 13, 2020
That Colts horseshow is so iconic, this might take some time to get used to see if it’s used widespread.