Hulu has notified its Hulu + Live TV subscribers that their monthly fees will be increasing by 18% starting on December 18. (Happy Birthday to me!)
In an email to subscribers (which I am one of) Hulu didn’t give any comment or explanation of the price increase but simply said:
As we continue to refine the Hulu + Live TV experience, we’re reaching out to let you know the price of your Hulu + Live TV plan will increase from $54.99/month to $64.99/month on Friday, December 18, 2020.
Hulu + Live TV continues to be the only live TV streaming service that offers an entire on-demand streaming library – including more than 70,000 TV episodes and movies, and award-winning Hulu Originals – along with more than 65 live news, sports and entertainment channels, all in one place.
The price adjustment will be reflected in your first billing cycle on or after December 18.
I assume in anticipation of people not being happy about being given a month heads up to a $10 hike in their bill, the email also stated “As always, it’s easy to switch back and forth between our subscription plans. Explore all of our plan options to find the one that best fits your viewing needs, or to cancel, visit your Account page.” Which to me just reads like the company is saying “Whatever!” to anyone and anything that might raise an eyebrow at the sudden price change.
Disney-owned Hulu has increased the subscriber base to its live TV offering by more than 40 percent over the last year, and with this new price increase, will no longer be cheaper than competitor YouTube TV.