Burger King is rolling out a “new” logo, which emulates its old logo that was used from 1969 to 1999.
The brand overhaul will also include new food packaging, new employee uniforms, and new signage in remodeled restaurants. The overhaul definitely has a “retro” feel to it, so everything old is indeed new again.
The full brand rollout, to reach Burger King’s 19,000 global restaurants is expected to take several years.
